There are no universal approaches for selling to juice bars. The basis for success is the same as it is in many other industries.
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In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. On the upside juice bars are plentiful, but the challenge is to acquire and retain new accounts.
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Sales & Marketing Tips
Some B2B juice bar suppliers opt for third-party marketing over internal marketing activities. Either way, your marketing strategy should leverage a multichannel approach that appreciates the multiple ways juice bar owners access information. Traditional channels like direct mail and telemarketing are important, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
Leading B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying juice bar leads, it will be difficult to capture a meaningful share of the market.
If your sales force is failing to generate enough leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable juice bar lead lists to B2B sellers.
High Impact Strategies
Successful sales strategies leverage cost efficiencies to deliver higher profit margins. In many cases, these strategies revolve around the more efficient utilization of resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of the resources you use to sell to juice bars.
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to juice bars should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack a team-based track record will ultimately hamper your sales efforts, no matter how good they look on paper.
Given your interest in selling and in juice bars, you might find these additional resources to be of interest.
If you currently own a juice bar, you are in the wrong spot. These resources will come in handy:
If you want sales tips for doing business in a different industry, peruse our directory of sales guides below.