Resources for Entrepreneurs

Sales Performance Advice

Selling to Kerosene Businesses

Good news! There is a big growth opportunity for emerging entrepreneurs to sell into the kerosene business market. If your offerings appeal to this market, it's time to learn how to sell to kerosene businesses in the current business climate.

No one gets a free lunch in B2B sales. To succeed in this environment, you need the right combination of skills and expertise.

These days, initiative and strategy are two things that never go out of style especially for companies that sell to kerosene businesses.

Casting a Broad Net

The first step in selling to kerosene businesses is to take a broad approach to the marketplace. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to expand your territory to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.

Direct Marketing Strategies

Direct marketing has proven to be an effective selling strategy for kerosene businesses. The benefit of direct marketing is that it provides a cost-effective resource for reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a foundation for relationships with kerosene businesses that can benefit from your products or services.

The tricky part about direct marketing is lead generation. Since reliable leads can be hard to find, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of kerosene businesses that are primed for sales pitches.

Strategies for Selling to Kerosene Businesses

Although there are exceptions, kerosene businesses are always interested in products that help them better serve their customers.

Cost is a constant concern, but if kerosene businesses believe a new product or line of products will significantly enhance their customers' experience, price takes a backseat to quality.

Businesses that sell to kerosene businesses need to also recognize the fact that kerosene businesses aren't necessarily the end-users, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary