Sales Performance Advice

Selling to Keys Businesses

Businesses that market to keys businesses face internal and external hurdles to success. This is the approach that will help you get started selling to this market.

Hustle is the name of the game for entrepreneurs who are interested in selling equipment and supplies to keys businesses.

Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.

Marketing to Keys Businesses

There are multiple methods for marketing your products to keys businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can substantially boost conversions and revenue.

Many businesses find that direct marketing makes a difference in marketing to keys businesses because it is a non-threatening way to get their foot in the door with new customers.

The first step in developing a direct marketing campaign is to obtain a lead list from an established third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.

Know Your Products

In the real world, most keys businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor between a close and your prospect going with a competitor's product. It's critical for your sales team to be knowledgeable about product specifications and support. If you're selling a service to keys businesses, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.

Sales Team Considerations

The majority of businesses that sell to keys businesses leverage a team sales approach.

Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for lone rangers in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to incorporate teamwork into their leadership styles.

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