Despite robust demand for products sold to land contracts bought and sold businesses, breaking into the market can be daunting.
(article continues below)
Leveraging the strength of the market, entrepreneurs are streaming into the marketplace, eager to earn their share of the profits. Competition is fierce, so new businesses need to be intentional about the way they approach land contracts bought and sold businesses.
Marketing to Land Contracts Bought & Sold Businesses
There are multiple methods for marketing your products to land contracts bought and sold businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can go a long way toward increasing your market share.
Many businesses find that direct marketing is also helpful in marketing to land contracts bought and sold businesses because it is a non-threatening way to get their foot in the door with new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company that is well-known in the B2B community. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with top-tier sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your products will never see the light of day.
Keep in mind that land contracts bought and sold businesses are hectic operations with little patience for long sales cycles.
A strong marketing plan helps to focus your selling proposition and deliver messaging in channels that are well received by your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that delivers results.
Sales Team Considerations
The majority of businesses that sell to land contracts bought and sold businesses leverage a team sales approach.
Although your team may be comprised of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to model team-based behaviors throughout the organization.
Given your interest in selling and in land contracts bought and sold businesses, you might find these additional resources to be of interest.
If you have an existing land contracts bought and sold business, you are in the wrong spot. Try these useful resources:
If you want to start a land contracts bought and sold business, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.