Business Development Strategies for Niche Markets
Selling to Landscape Gardeners and Maintenance Commercial Businesses
If your business is struggling to hit sales goals, take a minute and read our advice on selling to landscape gardeners and maintenance commercial businesses. For adequately equipped companies, landscape gardeners and maintenance commercial businesses offer a steady sales revenue stream .
In the current business climate, landscape gardeners and maintenance commercial businesses are looking for reliable products and great values.
With diligence, hard work and a carefully crafted sales strategy on your side, it's possible to penetrate the market and receive an acceptable return for your efforts.
Ideally, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed landscape gardeners and maintenance commercial business sales targets.
Incentives don't have to be pricey -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
Research the Market
Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they research and evaluate the specific landscape gardeners and maintenance commercial businesses that they want to add to their customer roster.
Since relationships can be critical in closing sales, meetings with landscape gardeners and maintenance commercial businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can give your business a competitive edge.
How to Generate Solid Leads
There aren't any uniform rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to landscape gardeners and maintenance commercial businesses should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.
One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.
At Gaebler, we advise our business partners to explore Experian Business Services for landscape gardeners and maintenance commercial business lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to geography area, demographic traits and other criteria.
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