Business Development Strategies for Niche Markets
Selling to Landscape Services
Without a doubt, landscape services are high value sales targets that can fuel revenue and profit growth. We'll tell you how to conquer selling challenges in the landscape service market and outsell the competition.
Over the past several years, landscape services have become high value targets in the B2B sector.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target landscape services. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
How to Sell to Landscape Services
After you have qualified a lead, how do you close the sale?
Like many of us, landscape service business owners are have no patience for extended pitches and sales cycles. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at landscape services you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
Customer Profiles
New entries to the landscape service market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to convert high value landscape service leads.
In this industry, it is especially important to develop a customer-focused approach. In general, landscape services are very skilled at spotting B2B companies that lack an awareness of the issues that are important to them and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.
Marketing Mix
Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and emphasize techniques to reach key decision makers.
Despite the fact that there are multiple way to market to landscape services, B2B sellers can almost always benefit from outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of landscape services. For many businesses, these lists establish a framework for the rest of the sales cycle.
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