Business Development Strategies for Niche Markets
Selling to Laundromats
These days, uncertainty is the only constant for laundromats. The implementation of these techniques for selling to the laundromat market will move you significantly closer to your sales goals.
Not surprisingly, laundromats play by the same rules as any other type of business; they're in the market for high quality products at reasonable prices.
Ready to open a coin laundry? We advise you on how to start a laundromat.
Most laundromats expect high levels of service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to laundromats, the consistent application of sound business principles is just as important as your relationships with your customers.
Marketing to Laundromats
Marketing strategies for laundromats are in a state of constant flux. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are gaining steam.
In order to feed new laundromat leads to your sales team, you will need to systematize lead generation. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
Networking Tips
The laundromat industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to prioritize networking strategies and proactively model relational sales techniques.
Sales Strategy Tips
Effective laundromat sales strategies are concerned about both sales techniques and ROI. Some sales techniques are more effective than others and the ones that maximize ROI need to be prioritized.
Also, it's important to avoid a silo approach to laundromat sales. Companies that isolate their sales units fall behind in the marketplace, especially when they face companies that encourage collaborative processes between sales, marketing and other units.
Share this article
Additional Resources for Entrepreneurs