In today's economy, letterhead and envelope printing businesses are looking for reliable products and great values.
(article continues below)
For B2B professionals that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
New businesses that sell to the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.
In the letterhead and envelope printing business industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
With letterhead and envelope printing businesses going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the anchor for all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Marketing Channels for Letterhead & Envelope Printing Businesses
Despite the many methods businesses use to market their products, there is one truth that applies to all letterhead and envelope printing business marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to the kinds of prospects that are most likely to respond to your products. In our experience, Experian Business Services has the largest and most accurate database of letterhead and envelope printing businesses on the market.
Given your interest in selling and in letterhead and envelope printing businesses, you might find these additional resources to be of interest.
If you have an existing letterhead and envelope printing business, you are in the wrong spot. These resources will come in handy:
If you want to start a letterhead and envelope printing business, these resources should prove useful:
If you are looking for advice on selling to a different company type, you will enjoy our directory of sales guides below.