As it turns out, liquefied petroleum gas bottled and bulk businesses are subject to normal business demands; they're in the market for high quality products at reasonable prices.
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A strong value proposition and a great strategy are requirements for companies who sell to liquefied petroleum gas bottled and bulk businesses. Despite the presence of market barriers, emerging companies can gain traction by applying a handful of proven sales principles.
With liquefied petroleum gas bottled and bulk businesses increasingly using the Internet to locate vendors, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the home base for all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy is fair game for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that aren't capable of delivering the highest possible ROI.
For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of liquefied petroleum gas bottled and bulk business customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.
Reaching Prospective Customers
Prospecting is the process of identifying potential customers and converting them to qualified leads.
Networking can fine tunes prospecting performance and conversion ratios. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for liquefied petroleum gas bottled and bulk businesses.
Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Given your interest in selling and in liquefied petroleum gas bottled and bulk businesses, you might find these additional resources to be of interest.
If you have an existing liquefied petroleum gas bottled and bulk business, you are in the wrong spot. Try these useful resources:
If you hope to open a liquefied petroleum gas bottled and bulk business, these resources should prove useful:
If you are looking for advice on selling to a different company type, you will enjoy our list of sales guides below.