Business Development Strategies for Niche Markets
Selling to Luggage Stores
These days, uncertainty is the only constant for luggage stores. Here are some of the things that are required to sell to luggage stores in today's marketplace.
Over the past several years, luggage stores have experienced moderate growth rates compared to other businesses.
Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the luggage store industry where simple blunders can translate into losses in market share.
Know Your Products
In the real world, most luggage stores aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in conversions. It's critical for your sales team to be knowledgeable and informed. If you're selling a service to luggage stores, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
Sales Team Considerations
Many businesses that sell to luggage stores take a team sales approach.
Although your team may be comprised of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
Marketing to Luggage Stores
Marketing strategies for luggage stores are always adapting to the marketplace. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are rising to the fore.
In order to feed new luggage store leads to your sales team, you will need to systematize lead generation. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be filtered to accommodate multiple data fields.
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