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How to Increase Business Sales

Selling to Magazine and Journal Publishers Businesses

The territory of magazine and journal publishers businesses represents a big opportunity for for hitting your sales quotas. With these useful selling tips, you can improve your sales model and increase your returns when selling to magazine and journal publishers businesses.

The world is unpredictable and businesses are constantly adapting their sales approaches to respond to market demands.

Many magazine and journal publishers businesses expect stellar service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to magazine and journal publishers businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.

Industry Experience

In magazine and journal publishers business sales, industry experience is a huge plus. Although it isn't necessary to be a twenty year industry veteran, it helps to speak the industry language and to be familiar with the things are important to a typical magazine and journal publishers business.

B2B sellers who lack industry experience can augment their background by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, magazine and journal publishers businesses may also be more open to sellers within their network, so it's important to make new contacts as quickly as possible.

Sales Team Considerations

The majority of businesses that sell to magazine and journal publishers businesses utilize a team sales approach.

Although your team may consist of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.

Marketing to Magazine & Journal Publishers Businesses

Marketing strategies for magazine and journal publishers businesses are constantly evolving. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a panacea, online marketing channels such as social media sites and email campaigns are rising to the fore.

In order to feed new magazine and journal publishers business leads to your sales team, you will need to identify a process for generating high quality leads. One of the ways to perform consistent lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.

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