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How to Increase Business Sales

Selling to Manholes and Manhole Covers Businesses

The landscape of manholes and manhole covers businesses is fertile soil for for sales reps who are adept at B2B selling. If your company has a history of underdelivering on your sales numbers, maybe it's time to start selling to manholes and manhole covers businesses.

No one said selling would be easy. So it shouldn't come as a surprise that landing new customers in this industry is a lofty ambition that demands diligence and respect.

Businesses that sell to manholes and manhole covers businesses have to be prepared to communicate their product strengths to customers who are savvy about marketplace realities. Here are some of the other things you'll need to gain visibility with manholes and manhole covers businesses.

Putting It All Together

When everything is said and done, there is no single strategy that can guarantee conversions in your efforts to sell to manholes and manhole covers businesses. It's often a combination of techniques that seals the deal.

Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that combines techniques with selling strategy.

Casting a Broad Net

The first step in selling to manholes and manhole covers businesses is to take a broad approach to the marketplace. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to increase your bandwidth to include prospects outside of your initial range. You can also broaden your prospect base by expanding your product line or by creating strategic partnerships with suppliers of complementary goods.

Market Aggressively

Effective marketing directly impacts manholes and manhole covers business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.

A large portion of your marketing efforts should focus on gathering leads and contacts for your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.

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