Overcoming the barriers of selling to mold and mildew inspection and removal businesses can require complex sales and marketing strategies.
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Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the mold and mildew inspection and removal business industry where small oversights can translate into losses in market share.
Casting a Broad Net
The first step in selling to mold and mildew inspection and removal businesses is to take a broad approach to the marketplace. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.
Effective Marketing Strategies
Effective sales strategies begin with marketing, and the marketing strategies for mold and mildew inspection and removal businesses are as diverse as they come.
Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. Whether it's direct mail or a technology-rich online campaign, any initiative that fails to reach decision makers is a waste of time and resources.
Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you don't currently use lead lists, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted mold and mildew inspection and removal business leads.
Ideally, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed mold and mildew inspection and removal business sales targets.
Incentives don't have to be pricey -- sometimes a simple, affordable incentive that recognizes a team member's performance is more valuable than an expensive incentive that lacks recognition or prestige.
Given your interest in selling and in mold and mildew inspection and removal businesses, you might find these additional resources to be of interest.
If you currently own a mold and mildew inspection and removal business, you are in the wrong spot. These resources will come in handy:
If you hope to open a mold and mildew inspection and removal business, we have some better resources for you:
If you want sales tips for doing business in a different industry, you will enjoy our directory of sales guides below.