Initiative and perseverance are admirable characteristics for sales professionals. But selling to motorcycle and motor scooter rental businesses requires more than an impeccable work ethic.
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If your sales strategies aren't up to snuff, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to keep your earnings statement in the black.
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Marketing, Promotions & PR
Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with motorcycle and motor scooter rental business owners, these companies flood the industry with high-priced marketing content in hopes of making rapid headway with buyers.
Marketing is useful and necessary. But new businesses should channel their energy toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
Create a Plan
There is nothing random about effective motorcycle and motor scooter rental business sales. The industry is filled with seasoned veterans who know their way around the marketplace.
As a result, leading B2B sellers know better than to leave anything to chance. Before they initiate contact with prospects, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and more. Although you might be able to get away with a skeletal strategy in some industries, the motorcycle and motor scooter rental business industry will eat you alive unless you go into it with a carefully crafted blueprint.
Role of Owners & Managers
Owners and managers are active players in selling to motorcycle and motor scooter rental businesses. Front line visibility is essential for large accounts, but your sales team can benefit from on-the-job partnerships with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
Given your interest in selling and in motorcycle and motor scooter rental businesses, you might find these additional resources to be of interest.
If you currently own a motorcycle and motor scooter rental business, you are in the wrong spot. These resources will come in handy:
If you hope to open a motorcycle and motor scooter rental business, these resources should prove useful:
If you are looking for advice on selling to a different company type, you will enjoy our directory of sales guides below.