January 22, 2021  
 
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Selling to Niche Markets

 

Selling to Movers and Moving Companies Businesses

Without a doubt, movers and moving companies businesses are high value sales targets that can help ambitious entrepreneurs to hit their growth targets%that are worth chasing after%. For entrepreneurs that market to movers and moving companies businesses, the upside is that a strong selling approach can lead to fast conversions in this market.

Although there is a strong market for products geared toward movers and moving companies businesses, penetrating the market can be daunting.
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Businesses that sell to movers and moving companies businesses have to be prepared to communicate their product strengths to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to movers and moving companies businesses.

Effective Marketing Strategies

Effective sales strategies begin with marketing, and the marketing strategies for movers and moving companies businesses are as diverse as they come.

Yet in this industry, marketing effectiveness comes down to whether or not you're able to target key decision makers. Whether it's direct mail or a technology-rich online campaign, any initiative that fails to reach decision makers is a waste of time and resources.

Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you don't currently use lead lists, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted movers and moving companies business leads.

Be Prepared for Tough Questions

In the real world, most movers and moving companies businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor in a sale. It's critical for your sales team to be knowledgeable and informed. If you're selling a service to movers and moving companies businesses, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.

How to Sell to Movers & Moving Companies Businesses

After you have established contact with a prospect, how do you close the sale?

Like many of us, movers and moving companies business business owners are have no patience for extended pitches and sales cycles. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.

In some instances, your initial contact at movers and moving companies businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

More Articles on Selling

Given your interest in selling and in movers and moving companies businesses, you might find these additional resources to be of interest.

Mailing Lists for Movers and Moving Companies Businesses

Top Five Cold Calling Tips

Creating a Sales Prospecting Plan

Ways to Get Sales Leads


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Did we forget to mention something about marketing to movers and moving companies businesses? If so, tell us about your experiences selling in the industry and let's keep the conversation going.


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