Although there is a strong market for products geared toward movers and moving companies businesses, penetrating the market can be daunting.
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Businesses that sell to movers and moving companies businesses have to be prepared to communicate their product strengths to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to movers and moving companies businesses.
Effective Marketing Strategies
Effective sales strategies begin with marketing, and the marketing strategies for movers and moving companies businesses are as diverse as they come.
Yet in this industry, marketing effectiveness comes down to whether or not you're able to target key decision makers. Whether it's direct mail or a technology-rich online campaign, any initiative that fails to reach decision makers is a waste of time and resources.
Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you don't currently use lead lists, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted movers and moving companies business leads.
Be Prepared for Tough Questions
In the real world, most movers and moving companies businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in a sale. It's critical for your sales team to be knowledgeable and informed. If you're selling a service to movers and moving companies businesses, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
How to Sell to Movers & Moving Companies Businesses
After you have established contact with a prospect, how do you close the sale?
Like many of us, movers and moving companies business business owners are have no patience for extended pitches and sales cycles. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at movers and moving companies businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
Given your interest in selling and in movers and moving companies businesses, you might find these additional resources to be of interest.
If you have an existing movers and moving companies business, you are in the wrong spot. Try these useful resources:
If you hope to open a movers and moving companies business, we have some better resources for you:
If you want sales tips for doing business in a different industry, peruse our directory of sales guides below.