Resources for Entrepreneurs

How to Increase Business Sales

Selling to Murals and Faux Finishes Businesses

Most murals and faux finishes businesses have lean financials and demanding schedules. If your offerings appeal to this market, it's time to learn how to sell to murals and faux finishes businesses in the new economy.

Personal motivation is essential for entrepreneurs who are interested in selling equipment and supplies to murals and faux finishes businesses.

Companies that are trying to break into the market need to develop a comprehensive sales plan that is built on industry fundamentals.

Marketing Channels for Murals & Faux Finishes Businesses

Even though companies market their products in many different ways, there is one truth that applies to all murals and faux finishes business marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.

Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to likely-to-convert prospects. In our experience, Experian Business Services has the largest and most accurate database of murals and faux finishes businesses on the market.

Know Your Products

In the real world, most murals and faux finishes businesses aren't interested in one-size-fits-all product lines. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, a unique value proposition can be the deciding factor between a close and your prospect going with a competitor's product. It's critical for your sales team to be knowledgeable and informed. If you're selling a service to murals and faux finishes businesses, your sales force has to be educated in service features and be prepared to resolve customer concerns during the sales cycle.

Internet Strategies

With murals and faux finishes businesses now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.

A user-friendly website is the anchor for all of your other online sales and marketing activities. However, you should also consider incorporating email advertising, SEO, social networking and other techniques into your sales and marketing mix.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary