Mastering Niche Market Sales
Selling to Navigation and Marine Schools
Companies that sell to navigation and marine instruction schools face internal and external obstacles to success. Don't forget that navigation and marine instruction schools aren't easy sales marks -- here's what you'll need to compete in today's market.
Although there is a strong market for products geared toward navigation and marine instruction schools, breaking into the market can be daunting.
New entries to the marketplace need to develop a comprehensive sales plan that is built on industry fundamentals.
Marketing to Navigation & Marine Schools
There are multiple methods for marketing your products to navigation and marine instruction schools. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can substantially boost conversions and revenue.
Many businesses find that direct marketing is also helpful in marketing to navigation and marine instruction schools because it is a non-threatening resource for introducing their products to new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company that is well-known in the B2B community. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.
Aggressive Recruiting
Bottom line success begins with aggressive recruiting tactics. Your company can't afford to field sub-par sales reps.
Companies that sell to navigation and marine instruction schools should be looking for energetic sales professionals with a self-directed work background. At the same time, you need to make sure your sales hires are capable of operating as part of a team. Individuals who lack a team-based track record will ultimately hamper your sales efforts, no matter how good they look on paper.
Collaborative Strategies
Cooperation is a key feature of companies that succeed in selling to navigation and marine instruction schools. Silo business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
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