Mastering Niche Market Sales

Selling to Non-Denominational Churches Businesses

To be sure, non-denominational churches are major players in a growth industry -- and that makes them attractive to vendors who are eager to get in on the action. Here are some of the things that are required to sell to non-denominational churches in this business climate.

Initiative and perseverance are excellent personality traits for sales professionals. But selling to non-denominational churches requires more than an impeccable work ethic.

Companies that market to non-denominational churches have to be prepared to demonstrate their value proposition to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to non-denominational churches.

Gaining Traction in the Marketplace

Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are a far cry from money in the bank.

To succeed with non-denominational churches, you'll want to apply a diverse mix of marketing strategies that exploit the benefits of a multichannel approach.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of non-denominational church contacts.

CRM Software

CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.

When used properly, CRM can manage your company's interactions with customers and prospects. If you don't currently use CRM, it's time to get with the program. Companies that already use a CRM solution need to analyze their processes to make sure it is being used to its full potential.

In the B2B non-denominational church industry, the inefficient use of CRM can put your business at a competitive disadvantage.

Why Should a Prospect Buy From You?

The best sales programs incorporate customer return on investment concerns into their sales strategies. This is especially important when selling to non-denominational churches because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.

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