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Selling to Office Furniture and Equipment Refinishing and Repair Businesses

For many entrepreneurs, selling to office furniture and equipment refinishing and repair businesses can be a pathway to achieving revenue goals. For companies that sell to office furniture and equipment refinishing and repair businesses, the good news is that the right sales strategy can lead to fast conversions in this market.

Many office furniture and equipment refinishing and repair businesses depend on distributors and vendors. So, many B2B companies build their business plans around sales to office furniture and equipment refinishing and repair businesses.

A strong value proposition and a great strategy are requirements for companies who sell to office furniture and equipment refinishing and repair businesses. Although there are market challenges, emerging companies can gain traction by applying a handful of proven sales principles.

Marketing Mix

Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and prioritize channels that target decision makers.

Despite the fact that there are multiple way to market to office furniture and equipment refinishing and repair businesses, B2B sellers can almost always benefit from outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of office furniture and equipment refinishing and repair businesses. For many businesses, these lists establish a framework for the rest of the sales cycle.

Hiring Staff

Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team lacks the expertise and resources to perform at the highest levels.

Most office furniture and equipment refinishing and repair businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in techniques for service after the sale.

Networking Tips

The office furniture and equipment refinishing and repair business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.

Lead lists are helpful in expanding your network, but only to the extent that your team invests time and effort to develop lead list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.

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