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Profitable Niche Markets

Selling to Oil Reclaiming and Recovery Businesses

The word is out that many oil reclaiming and recovery businesses are experiencing growth trends, and small businesses are striking while the iron's hot. Here's how to sell to oil reclaiming and recovery businesses in the current business climate.

Penetrating the world of oil reclaiming and recovery businesses can require complex sales and marketing strategies.

Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the oil reclaiming and recovery business industry where simple blunders can translate into losses in market share.

Aggressive Recruiting

Successful conversion rates begin with aggressive recruiting tactics. Your company can't afford to field sub-par sales reps.

Companies that sell to oil reclaiming and recovery businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.

Sales Team Considerations

Most of the businesses that sell to oil reclaiming and recovery businesses take a team sales approach.

Although your team may be comprised of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.

Marketing Channels for Oil Reclaiming & Recovery Businesses

Even though companies market their products in many different ways, there is one truth that applies to all oil reclaiming and recovery business marketing strategies -- no single marketing channel is capable of reaching large quantities of B2B buyers.

Across the industry, multichannel marketing strategies are standard, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to likely-to-convert prospects. In our experience, Experian Business Services has the largest and most accurate database of oil reclaiming and recovery businesses on the market.

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