Profitable Niche Markets
Selling to Oil and Gas Field Services and Supplies Businesses
Businesses that market to oil and gas field services and supplies businesses face internal and external barriers to success. This is the approach you need to get started selling to this market.
In recent years, oil and gas field services and supplies businesses have become high value targets in the B2B sector.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target oil and gas field services and supplies businesses. Whether you're an emerging seller or a seasoned veteran, here are a few of the tools you need to have in your toolbox.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can dramatically improve your team's prospecting abilities and conversion ratios. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, quality is just as important as quantity when prospecting for oil and gas field services and supplies businesses.
Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) provide a database of likely conversion targets, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Tips for Selling to Oil & Gas Field Services & Supplies Businesses
Businesses that sell to oil and gas field services and supplies businesses rely on accurate information about their prospects, their products and their competition.
Successful sales strategies prioritize information-gathering processes and are adept at using that information as a tool for converting prospects to satisfied customers.
Aggressive Recruiting
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to oil and gas field services and supplies businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack a team work ethic will ultimately hamper your sales efforts, no matter how good they look on paper.
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