Profitable Niche Markets
Selling to Orthodox Churches Businesses
Most Orthodox churches have tight budgets and no time for games. For business sellers prepared to compete, Orthodox churches offer a reliable source of income .
Not surprisingly, Orthodox churches play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
Many Orthodox churches expect stellar service from the companies they do business with. But service alone won't close the deal. For B2B companies that sell to Orthodox churches, the steady execution of business fundamentals is just as important as your relationships with your customers.
Direct Marketing Strategies
Direct marketing has many advantages for selling to Orthodox churches. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a foundation for relationships with Orthodox churches that can benefit from your products or services.
The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Many businesses find that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of Orthodox churches that produce high conversion rates.
Sales Team Considerations
Many businesses that sell to Orthodox churches utilize a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
Create a Plan
There is nothing accidental about effective Orthodox church sales. The industry is filled with seasoned veterans who know their way around the marketplace.
As a result, best of breed B2B sellers know better than to leave anything to chance. Before they initiate contact with prospects, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and more. Although you might be able to get away with anemic planning in some industries, the Orthodox church industry will crush your business dreams unless you go into it with a carefully crafted blueprint.
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