Profitable Niche Markets
Selling to Osteopathic Medical Practices
Leading osteopathic medical practices understand the value of every dollar. This is the approach you need to get started selling to this market.
Penetrating the world of osteopathic medical practices can require complex sales and marketing strategies.
New entries to the marketplace need to develop a comprehensive sales plan that is built on industry fundamentals.
Reaching Prospective Customers
Prospecting is the process of identifying potential customers and converting them to qualified leads.
Networking can dramatically improve your team's prospecting abilities and conversion ratios. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for osteopathic medical practices.
Lead lists are helpful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.
In the osteopathic medical practice industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
High Impact Strategies
Successful sales strategies leverage low-cost resources to achieve maximum results. In many cases, these strategies revolve around the more efficient utilization of resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of the tools you employ to convert high value osteopathic medical practices.
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