Capitalizing on Niche Markets
Selling to Pager and Beeper Sales and Service Businesses
The territory of pager and beeper sales and service businesses is fertile ground for B2B sales. If you're tired of underdelivering on your sales numbers, maybe it's time to start selling to pager and beeper sales and service businesses.
There are no one-size-fits-all strategies for selling to pager and beeper sales and service businesses. The basis for success is the same as it is in many other industries.
Don't be intimidated by the speed of the marketplace. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.
Market Research
Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they research and evaluate the specific pager and beeper sales and service businesses that they want to add to their customer roster.
Since relationships are an important part of the selling process, meetings with pager and beeper sales and service businesses leaders and their staff facilitate the flow of the sales cycle. These meetings can also provide information that can give your business a competitive edge.
Message First, Targets Second
Messaging is an important part of a successful sales strategy. Confused messaging dilutes the sales cycle and frustrates prospective customers' efforts to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although there is more than one way to capture lead contacts, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian are adept at providing targeted lists of pager and beeper sales and service businesses that can be customized to your precise specifications.
Collaborative Strategies
Cooperation is a key feature of companies that succeed in selling to pager and beeper sales and service businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the competitive advantage your business needs to outperform competitors that are more firmly entrenched in the market.
Share this article
Additional Resources for Entrepreneurs