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Capitalizing on Niche Markets

Selling to Paint Wholesale and Manufacturers Businesses

For many entrepreneurs, selling to paint wholesale and manufacturers businesses can be a pathway to achieving revenue goals. For businesses that market to paint wholesale and manufacturers businesses, the focused selling strategies discussed in this article can critical in penetrating the industry.

Technology and technique are important. But in a B2B sales environment, they may be less important than other critical resources.

The details of your sales strategy will vary according to your situation and your company's unique sales objectives. But overall, there are several things you will need to consider when devising a system for selling to paint wholesale and manufacturers businesses.

Sales Incentives

Ideally, you want your sales force to be self-motivated to perform at a high level. But to inspire your team even further, consider offering sales incentives to sales reps that exceed paint wholesale and manufacturers business sales targets.

Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

Hiring Staff

People are your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team lacks the expertise and resources to perform at the highest levels.

Most paint wholesale and manufacturers businesses appreciate the value of sales professionals who are conversant in the industry and knowledgeable about their product lines. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in techniques for service after the sale.

How to Find Paint Wholesale & Manufacturers Business Leads

Leads drive sales cycles. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.

The names of paint wholesale and manufacturers businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.

But the most dependable source of qualified sales leads is often a third-party lead list provider. If you're in the market for high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing precise, targeted lead lists that can be used for direct mail and other marketing efforts directed toward paint wholesale and manufacturers businesses.

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