Resources for Entrepreneurs

Capitalizing on Niche Markets

Selling to Parenting Information and Education Businesses

The word is out that many parenting information and education businesses are experiencing growth trends, and smart vendors are striking while the iron's hot. This is the approach that will help you get started selling to this market.

Although there is a strong market for products geared toward parenting information and education businesses, penetrating the market can be daunting.

The majority of parenting information and education businesses expect stellar service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to parenting information and education businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.

Role of Owners & Managers

Owners and managers are active players in selling to parenting information and education businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

Marketing Channels for Parenting Information & Education Businesses

Even though companies market their products in many different ways, there is one truth that applies to all parenting information and education business marketing strategies -- no single marketing channel is capable of capturing the attention you need to meet your sales goals.

Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of parenting information and education businesses on the market.

Cost Analysis of Your Selling Tactics

Every part of your sales strategy is worthy of cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.

For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of parenting information and education business customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.

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