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Capitalizing on Niche Markets

Selling to Parks and Playgrounds Businesses

Without a doubt, parks and playgrounds businesses are high value sales prospects in today's marketplace. We'll tell you how to get past selling hurdles in the parks and playgrounds business market and outsell the competition.

Over the past several years, parks and playgrounds businesses have experienced moderate growth rates compared to other businesses.

For B2B professionals that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.

Message First, Targets Second

Messaging is an important part of a successful sales strategy. Confused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.

Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a single, unified strategy.

The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian are adept at providing targeted lists of parks and playgrounds businesses that can be tailored to meet geographic and demographic criteria.

Putting It All Together

Ultimately, there is no single strategy that can guarantee conversions in your efforts to sell to parks and playgrounds businesses. It's often a combination of techniques that converts prospects to customers.

Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that combines techniques with selling strategy.

Benefits of Networking

Networking broadens your prospect pool. In addition to raising your company's profile, it increases the amount of influence you have with parks and playgrounds businesses.

But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through solid networking will be leads that were otherwise hidden from your business.

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