Capitalizing on Niche Markets

Selling to Party Services Businesses

Businesses that sell to party services businesses face internal and external barriers to success. Here's the list of tips you need to increase your sales to party services businesses across the nation.

Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that landing new customers in this industry is a lofty ambition that demands diligence and respect.

Many party services businesses expect stellar service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to party services businesses, the consistent application of sound business principles is just as important as your relationships with your customers.

Casting a Broad Net

The first step in selling to party services businesses is to take a broad approach to the marketplace. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by expanding your product line or by creating strategic partnerships with suppliers of complementary goods.

Direct Marketing Strategies

Direct marketing is an effective way to sell to party services businesses. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with party services businesses that can benefit from your products or services.

The sticking point of direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of party services businesses that produce high conversion rates.

Role of Owners & Managers

Owners and managers are active players in selling to party services businesses. Front line visibility is essential for large accounts, but your sales team can benefit from on-the-job partnerships with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

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