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Capitalizing on Niche Markets

Selling to Personal Transcribing Services Businesses

As the market recovers, personal transcribing services businesses are gradually bouncing back from the Great Recession and are starting to reinvest. For business sellers prepared to compete, personal transcribing services businesses offer a reliable source of income .

Hustle is the name of the game for entrepreneurs who are interested in selling equipment and supplies to personal transcribing services businesses.

Your approach will vary according to your situation and your company's unique sales objectives. But overall, there are several things you will need to consider when crafting a strategy to sell to personal transcribing services businesses.

Benefits of Networking

Networking broadens your prospect pool. In addition to raising your company's profile, it increases the amount of influence you have with personal transcribing services businesses.

But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through consistent and intentional networking will be leads that you had never considered before.

Reaching Prospective Customers

Prospecting transforms contacts into qualified leads.

Networking can dramatically improve your team's prospecting abilities and conversion ratios. However, it's important to make sure your sales force isn't so focused on meeting new people that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for personal transcribing services businesses.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) provide a database of likely conversion targets, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

Sales Incentives

Ideally, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed personal transcribing services business sales targets.

Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

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