Capitalizing on Niche Markets
Selling to Pest Control Services Commercial and Industrial Businesses
Most pest control services commercial and industrial businesses are very willing to listen to sales presentations that can benefit their business. To achieve success in the pest control services commercial and industrial business industry, you'll need to flawlessly execute fundamental selling techniques.
A good sales strategy is money in the bank. So for businesses that sell to pest control services commercial and industrial businesses, strategic sales planning is a prerequisite for success.
Don't be intimidated by the speed of the marketplace. Although speed is important, solid business principles and common sense will make the biggest difference in the success or failure of your selling efforts.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that pest control services commercial and industrial businesses are hectic operations with little patience for long sales cycles.
A strong marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan provides a coordinated selling strategy that delivers results.
Reaching Prospective Customers
Prospecting is the process of identifying potential customers and converting them to qualified leads.
Networking can fine tunes prospecting performance and conversion ratios. However, it's important to make sure your sales force isn't so focused on meeting new people that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for pest control services commercial and industrial businesses.
Lead lists are advantageous because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
High Impact Strategies
High impact sales strategies leverage cost efficiencies to deliver higher profit margins. In many cases, these strategies focus on fully utilizing resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of the resources you use to sell to pest control services commercial and industrial businesses.
Share this article
Additional Resources for Entrepreneurs