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Capitalizing on Niche Markets

Selling to Pet Containment Businesses

You'll need a strategy that incorporates skills and determination to sell to pet containment businesses. To dominate in the pet containment business industry, you'll need to pay attention to the basics.

Despite robust demand for products sold to pet containment businesses, penetrating the market can be daunting.

Many pet containment businesses expect to receive great service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to pet containment businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.

Strategy and ROI

The best sales programs prioritize strategies based on customer ROI. This is especially important when selling to pet containment businesses because in this industry, tight sales and marketing budgets are the norm, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.

Marketing to Pet Containment Businesses

There are multiple methods for marketing your products to pet containment businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can go a long way toward increasing your market share.

Many businesses find that direct marketing is also helpful in marketing to pet containment businesses because it is a non-threatening resource for introducing their products to new customers.

The first step toward direct marketing success is to obtain a lead list from a proven third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can tailor your direct marketing efforts toward your company's strengths and perceived needs in the marketplace.

Casting a Broad Net

The first step in selling to pet containment businesses is to take a broad approach to the marketplace. Strategies that are isolated to the local market are not likely to succeed in an environment that is becoming increasingly reliant on e-commerce and other long distance marketing channels.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.

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