Over the past several years, phone directory advertising businesses have experienced moderate growth rates compared to other businesses.
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Companies that market to phone directory advertising businesses have to be prepared to prove their primary selling points to customers who are savvy about marketplace realities. Here are some of the other things you'll need to gain visibility with phone directory advertising businesses.
Sales Strategy Tips
Effective phone directory advertising business sales strategies are concerned about both sales techniques and ROI. Some sales techniques are more effective than others and the ones that maximize ROI need to be prioritized.
Also, it's important to avoid a silo approach to phone directory advertising business sales. Companies that isolate their sales units fall behind in the marketplace, especially when they face companies that encourage cooperation between sales, marketing and other units.
Gaining Traction in the Marketplace
Every B2B business dreams about their products' viral marketing potential. But viral marketing strategies are unreliable, at best.
To capture the attention of phone directory advertising businesses, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.
Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of phone directory advertising business contacts.
How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for boosting sales and employee morale. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to phone directory advertising businesses.
We think you may find these additional resources to be of interest.
If you currently own a phone directory advertising business, you are in the wrong spot. These resources will come in handy:
If you want to start a phone directory advertising business, these resources should prove useful:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.