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Capitalizing on Niche Markets

Selling to Photofinishing Retail Businesses

Most photofinishing retail businesses have lean financials and demanding schedules. Don't forget that photofinishing retail businesses aren't easy sales marks -- here's what you'll need to close sales in this niche market.

Despite robust demand for products sold to photofinishing retail businesses, penetrating the market can be challenging.

Many photofinishing retail businesses expect to receive great service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to photofinishing retail businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.

Marketing Mix

Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and prioritize channels that target decision makers.

Despite the fact that there are multiple way to market to photofinishing retail businesses, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of photofinishing retail businesses. For many businesses, these lists set the stage for the rest of the sales cycle.

Strategy and ROI

The best sales programs incorporate customer return on investment concerns into their sales strategies. This is especially important when selling to photofinishing retail businesses because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.

Benefits of Networking

Networking broadens your prospect pool. In addition to raising your company's profile, it increases your credibility with photofinishing retail businesses.

But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through consistent and intentional networking will be leads that you had never considered before.

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