Capitalizing on Niche Markets
Selling to Pictures and Prints Retail Businesses
If your company is struggling to hit sales goals, take a minute and review our tips on selling to pictures and prints retail businesses. Here is the information you need to get started selling to this market.
Technology and technique are important. But in a B2B sales environment, they may not be your most valuable assets.
Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the pictures and prints retail business industry where small oversights can translate into losses in market share.
Strategies for Selling to Pictures & Prints Retail Businesses
Generally speaking, pictures and prints retail businesses are always interested in products that help them better serve their customers.
Cost is a constant concern, but if pictures and prints retail businesses believe a new product or line of products can substantially improve their customers' experience, price takes a backseat to quality.
Businesses that sell to pictures and prints retail businesses need to also recognize the fact that pictures and prints retail businesses aren't necessarily the end-users, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.
Effective Marketing Strategies
Many sales strategies begin with marketing, and the marketing strategies for pictures and prints retail businesses are as diverse as they come.
Yet in this industry, marketing effectiveness is inherently dependent on its ability to target key decision makers. Whether it's direct mail or a technology-rich online campaign, any initiative that fails to reach decision makers is a waste of time and resources.
Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the smartest choice for making sure your team is equipped with the most up-to-date information possible. If you don't currently use lead lists, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted pictures and prints retail business leads.
Know Your Products
The truth is most pictures and prints retail businesses aren't interested in undifferentiated, non-specific product and service offerings. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in a sale. It's crucial for your sales team to be knowledgeable and smart. If you're selling a service to pictures and prints retail businesses, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
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