Technology and technique are important. But in a B2B sales environment, they may be less important than other critical resources.
(article continues below)
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. On the upside planters and planter boxes businesses are plentiful, but the challenge is to acquire and retain new accounts.
Inevitably, planters and planter boxes businesses are constantly adapting to the marketplace. Companies that sell to planters and planter boxes businesses should likewise adapt their approach to meet changing consumer needs. B2B businesses that take an unfocused approach to industry developments are at a competitive disadvantage, especially in this industry.
Subscriptions to trade journals and networking are essential for staying on top of industry news and developments.
Sales & Marketing Tips
Some B2B planters and planter boxes business suppliers rely on marketing firms; others perform marketing internally. Either way, your marketing strategy should leverage a multichannel approach that addresses the diverse ways planters and planter boxes business owners access information. Traditional channels like direct mail and telemarketing have value, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
The best B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying planters and planter boxes business leads, you will struggle to gain traction in the industry.
If your sales force is failing to generate enough leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable planters and planter boxes business lead lists to B2B sellers.
With planters and planter boxes businesses going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
We think you may find these additional resources to be of interest.
If you have an existing planters and planter boxes business, you are in the wrong spot. These resources will come in handy:
If you want to start a planters and planter boxes business, we have some better resources for you:
If you want sales tips for doing business in a different industry, you will enjoy our directory of sales guides below.