Capitalizing on Niche Markets
Selling to Presbyterian Churches Businesses
You'll need the right mix of skills and determination to close sales with Presbyterian churches. Here's the list of tips you need to increase your sales to Presbyterian churches throughout the U.S..
Although there is a strong market for products geared toward Presbyterian churches, penetrating the market can be daunting.
The process of converting Presbyterian churches from prospects to satisfied customers doesn't just happen. It takes intentionality from owners and managers to create a strategy that connects your products to your customer base.
Sales Team Considerations
Most of the businesses that sell to Presbyterian churches leverage a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to model team-based behaviors throughout the organization.
Know Your Products
In reality, most Presbyterian churches aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in a sale. It's crucial for your sales team to be knowledgeable and informed. If you're selling a service to Presbyterian churches, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
Effective Marketing Strategies
Effective sales strategies begin with marketing, and the marketing strategies for Presbyterian churches are as diverse as they come.
Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. From traditional marketing to cutting-edge Internet strategies, any initiative that fails to reach decision makers is a waste of time and resources.
Since your sales revenues hang in the balance, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you are new to the lead list market, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted Presbyterian church leads.
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