February 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Selling to Niche Markets

 

Selling to Professional Associations Businesses

For many firms, selling to professional associations businesses enables achieving revenue goals. Here is the information you need to get started selling to this market.

Not surprisingly, professional associations businesses play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
(article continues below)

Many professional associations businesses expect high levels of service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to professional associations businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.

SPECIAL OFFER. Need to find professional associations business prospects? Deliver your message to the right audience with highly targeted mailing lists from Experian. Special offer for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
 
Acquire a professional associations business lead database.
 

Collaborative Strategies

Cooperation is a key feature of companies that succeed in selling to professional associations businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.

In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.

Message First, Targets Second

Messaging is a critical weapon in your company's battle to capture market share. Confused messaging dilutes the sales cycle and makes it challenging for your customers to discern the value of your products.

Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.

The next step is to narrow the field to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of professional associations businesses that can be customized to your precise specifications.

Research the Market

Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they research and evaluate the specific professional associations businesses that they want to add to their customer roster.

Since relationships are an important part of the selling process, meetings with professional associations businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can improve your competitive position.

More Articles on Selling

Ready to learn more? You may find these additional resources to be of interest.

Sales Lead Scoring

Buying Business Mailing Lists

Mailing Lists for Professional Associations Businesses

Get Sales Leads from Webinars


Conversation Board

Do you have any more tips about marketing in today's professional associations businesses industry? If so, submit your comments and suggestions so other entrepreneurs can learn from your experience.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You a Professional Associations Business Owner?

If you currently own a professional associations business, you are in the wrong spot. These resources will come in handy:

Marketing a Professional Associations Business

Selling a Professional Associations Business

Do You Aspire to Own a Professional Associations Business?

If you want to start a professional associations business, these resources should prove useful:

Opening a Professional Associations Business

More Guides on Selling

If you want sales tips for doing business in a different industry, peruse our directory of sales guides below.

Browse more niche market sales guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary