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Capitalizing on Niche Markets

Selling to Professional and Amateur Sports Teams Businesses

The difficulty with selling to professional and amateur sports teams businesses is that the wrong sales strategies can threaten your entire plan for success. This is the approach that will help you get started selling to this market.

In recent years, professional and amateur sports teams businesses have become high value targets in the B2B sector.

The details of your sales strategy will vary according to your situation and your company's unique sales objectives. But overall, there are several things you will need to consider when devising a system for selling to professional and amateur sports teams businesses.

Niche Selling

New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.

In the professional and amateur sports teams business industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.

Focused Messaging

Effective lead generation processes are vital for firms that sell to professional and amateur sports teams businesses. Sales teams should be trained in basic lead generation as well as your company's typical prospecting routines. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the burden associated with gathering prospect contact information.

But lead generation is only one piece of the puzzle. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Keep in mind that professional and amateur sports teams businesses are educated buyers who can spot an empty value proposition from a mile away. To get their attention, you'll need to create highly focused sales messages that highlight your products' main selling points.

Role of Owners & Managers

Owners and managers are active players in selling to professional and amateur sports teams businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasionally participating in joint sales activities with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

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