Capitalizing on Niche Markets
Selling to Propane Gas Refilling Stations Businesses
If your business is having trouble reaching sales targets, take a minute and review our tips on selling to propane gas refilling stations businesses. Product quality, cost and customer service are all important considerations – so businesses that sell to propane gas refilling stations businesses need to demand excellence from their team.
Despite robust demand for products sold to propane gas refilling stations businesses, penetrating the market can be daunting.
For B2B professionals that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
Role of Owners & Managers
Owners and managers play an active role in selling to propane gas refilling stations businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you earn their respect and gain insights about your customers.
Industry Experience
In propane gas refilling stations business sales, industry experience is an advantage. Although it isn't necessary to be a twenty year industry veteran, it helps to speak the industry language and to understand the pressure points of a typical propane gas refilling stations business.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, propane gas refilling stations businesses may also be more friendly to sellers within their network, so it's important to make new contacts as quickly as possible.
Sales & Marketing Tips
Some B2B propane gas refilling stations business suppliers opt for third-party marketing over internal marketing activities. Either way, your marketing strategy should leverage a multichannel approach that appreciates the multiple ways propane gas refilling stations business owners access information. Traditional channels like direct mail and telemarketing have value, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
The best B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying propane gas refilling stations business leads, it will be difficult to capture a meaningful share of the market.
If your sales force is floundering in the area of lead generation, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable propane gas refilling stations business lead lists to B2B sellers.
Share this article
Additional Resources for Entrepreneurs