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Capitalizing on Niche Markets

Selling to Pumps, Parts, and Supplies Dealers Businesses

Leading pumps, parts, and supplies dealers businesses recognize that every dollar counts. Here's the information you need to boost sales to pumps, parts, and supplies dealers businesses around the country.

Over the past several years, pumps, parts, and supplies dealers businesses have experienced moderate growth rates compared to other businesses.

For B2B professionals that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.

Market Aggressively

Effective marketing is an essential ingredient in the recipe for pumps, parts, and supplies dealers business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to take a careful approach to capture the attention of decision makers.

A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.

Internet Strategies

With pumps, parts, and supplies dealers businesses now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.

A user-friendly website is the home base for all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.

Know Your Products

In the real world, most pumps, parts, and supplies dealers businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor between a close and your prospect going with a competitor's product. It's critical for your sales team to be knowledgeable and smart. If you're selling a service to pumps, parts, and supplies dealers businesses, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.

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