October 1, 2020  
 
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How to Sell to Niche Markets

 

Selling to Quaker Churches

Leading Quaker churches recognize that every dollar counts. Don't forget that Quaker churches aren't easy sales marks -- here's what you'll need to convert prospects into customers.

Although there is a strong market for products geared toward Quaker churches, breaking into the market can be daunting.
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If selling to Quaker churches is your bread and butter, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.

Marketing to Quaker Churches

There are multiple methods for marketing your products to Quaker churches. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can substantially boost conversions and revenue.

Many businesses find that direct marketing is a useful resource in marketing to Quaker churches because it is a non-threatening way to get their foot in the door with new customers.

The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company that is well-known in the B2B community. From there, you can tailor your direct marketing efforts toward your company's strengths and perceived needs in the marketplace.

Aggressive Recruiting

Bottom line success begins with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.

Companies that sell to Quaker churches should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.

Gain a Competitive Edge

In business, the payoff for drive and ambition is conversions.

Professional B2B sellers value the need for flexibility when dealing with Quaker churches and regularly adapt their sales strategy to the marketplace. By aggressively pursuing strategy development and execution, these companies give themselves an edge over the competition.

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Conversation Board

The Quaker church industry is constantly changing, and new sales and marketing strategies are emerging everyday. We welcome your comments and feedback about the sales and marketing tactics that are delivering the best returns in today's marketplace.


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