Resources for Entrepreneurs

Selling to Businesses

Selling to Restaurant and Hotel Fixtures Businesses

In the current business climate, unpredictability is the only constant for restaurant and hotel fixtures businesses. Here's the information you need to boost sales to restaurant and hotel fixtures businesses across the nation.

Hustle is the name of the game for entrepreneurs who are interested in selling equipment and supplies to restaurant and hotel fixtures businesses.

Leveraging the strength of the market, entrepreneurs are knocking on the doors of the marketplace, eager to earn their share of the profits. Competition can be tight, so new businesses have to be careful about the way they approach restaurant and hotel fixtures businesses.

Sales & Marketing Tips

Some B2B restaurant and hotel fixtures business suppliers opt for third-party marketing over internal marketing activities. Either way, your marketing strategy should leverage a multichannel approach that appreciates the multiple ways restaurant and hotel fixtures business owners access information. Traditional channels like direct mail and telemarketing have value, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.

Top B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying restaurant and hotel fixtures business leads, it will be difficult to capture a meaningful share of the market.

If your sales force is falling flat when it comes to leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable restaurant and hotel fixtures business lead lists to B2B sellers.

Hiring Staff

Your sales team is your most important sales asset. A first-rate sales strategy is ineffective if your sales team isn't prepared for the job at hand.

Most restaurant and hotel fixtures businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in techniques for service after the sale.

How to Sell to Restaurant & Hotel Fixtures Businesses

After you have established contact with a prospect, how do you close the sale?

Like many of us, restaurant and hotel fixtures business business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.

In some instances, your initial contact at restaurant and hotel fixtures businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary