Resources for Entrepreneurs

Selling to Businesses

Selling to Retirement Housing Businesses

Leading retirement housing businesses work with vendors who can help them be more successful. Here's what you'll need to sell to retirement housing businesses in today's marketplace.

Technology and technique are important. But in a B2B sales environment, they may not be your most valuable assets.

For B2B professionals that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.

Gaining Traction in the Marketplace

Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are unreliable, at best.

To gain traction with retirement housing businesses, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of retirement housing business contacts.

Sales Management Tips

Sales managers can play an important role in boosting sales volumes and improving the effectiveness of your sales team.

In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. Even so, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.

Don't neglect the fact that retirement housing business owners value teamwork and may not respond to sales reps who seem overly disconnected from their sales unit.

Sales Strategy Tips

Effective retirement housing business sales strategies are concerned about both sales techniques and ROI. Some sales techniques are more capable than others and the ones that maximize ROI need to be prioritized.

Also, it's important to avoid a silo approach to retirement housing business sales. Companies that isolate their sales units fall behind in the marketplace, especially when they are pitted against companies that encourage collaborative processes between sales, marketing and other units.

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