Over the past several years, roofing shingles businesses have experienced slow, but steady growth.
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In today's fast-paced B2B economy, initiative and strategy are two things that never go out of style – especially for companies that sell to roofing shingles businesses.
How to Evaluate Sales Staff
Frequent employee evaluations are a must for companies that sell in this industry. Businesses that achieve significant market share hire quality candidates and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to roofing shingles businesses.
Know the Competition
Companies who sell to roofing shingles businesses face a fiercely competitive sales environment.
Although it may not seem like it, there are many other businesses that share your product focus. Subsequently, roofing shingles businesses are regularly targeted for prospecting and tend to be very knowledgeable about their buying options.
By researching the competition, you gain the ability to evaluate and establish differentiated sales features. Although there are many ways to research your competitors, discussions with roofing shingles businesses themselves may be the best source of information.
In the B2B sector, sales and marketing are connected business activities. To succeed in the roofing shingles business industry, you'll need to gain a solid foothold with buyers. Leading sellers are intentional about using their marketing dollars to establish and maintain a strong industry presence. Cost is a factor, but any channel that can raise your market visibility is worth considering.
Make sure you invest in a first-rate website. These days, roofing shingles businesses frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.
Given your interest in selling and in roofing shingles businesses, you might find these additional resources to be of interest.
If you currently own a roofing shingles business, you are in the wrong spot. These resources will come in handy:
If you want to start a roofing shingles business, these resources should prove useful:
If you want sales tips for doing business in a different industry, peruse our list of sales guides below.