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Selling to Businesses

Selling to Running and Jogging Supplies Businesses

As the market recovers, running and jogging supplies businesses are gradually bouncing back from the market slowdown and are once again poised to invest. Product quality, cost and service are all important considerations – so businesses that sell to running and jogging supplies businesses need to demand excellence from their team.

In today's economy, even small mistakes affect your company's bottom line and impede your selling success.

Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target running and jogging supplies businesses. Whether you're an emerging seller or a seasoned veteran, here are a few of the tools you need to have in your toolbox.

Marketing, Promotions & PR

Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with running and jogging supplies business owners, these companies blanket the market with high-priced marketing content in hopes of scoring fast conversions from buyers.

Marketing is useful and necessary. But new businesses should channel their energy toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can equip your sales force with targeted prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.

Collaborative Strategies

Cooperation is a key feature of companies that succeed in selling to running and jogging supplies businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.

In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.

Aggressive Recruiting

Bottom line success begins with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.

Companies that sell to running and jogging supplies businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.

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