Selling to Businesses
Selling to Russian Churches Businesses
The trouble with selling to Russian churches is that misguided efforts can threaten your entire plan for success. With a careful strategy, your business can achieve financial success selling to Russian churches.
Although there is a strong market for products geared toward Russian churches, breaking into the market can be daunting.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. Fortunately Russian churches are plentiful, but the challenge is to acquire and retain new accounts.
Marketing Tips
In the B2B sector, sales and marketing are connected business activities. To succeed in the Russian church industry, you'll need to entrench your company in the marketplace. Leading sellers know how to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.
Make sure you invest in a first-rate website. These days, Russian churches frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.
Collaborative Strategies
Collaboration is a hallmark of companies that succeed in selling to Russian churches. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
Benefits of Networking
Networking expands your reach within the industry. In addition to raising your company's profile, it strengthens your reputation with Russian churches.
But more importantly, a strategy that emphasizes networking dramatically boosts leads and referrals. Sometimes the leads you generate through solid networking will be leads that you had never considered before.
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