Sell to Your Target Market

Selling to Senior Citizens' Products and Services Businesses

If your business is having trouble reaching sales targets, take a minute and review our tips on selling to senior citizens' products and services businesses. If your offerings appeal to this market, it's time to learn how to sell to senior citizens' products and services businesses in the current business climate.

In the current business climate, senior citizens' products and services businesses are looking for quality and affordability.

Companies that market to senior citizens' products and services businesses have to be prepared to prove their primary selling points to customers who are extremely knowledgeable about the marketplace. Here are some of the other things you'll need to sell products to senior citizens' products and services businesses.

Internet Strategies

With senior citizens' products and services businesses going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.

A user-friendly website is the anchor for all of your other online sales and marketing activities. However, you should also consider incorporating email advertising, SEO, social networking and other techniques into your sales and marketing mix.

Hiring Staff

Your sales team is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team lacks the expertise and resources to perform at the highest levels.

Most senior citizens' products and services businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in techniques for service after the sale.

How to Find Senior Citizens' Products & Services Business Leads

Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.

The names of senior citizens' products and services businesses you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.

But the most reliable source of qualified sales leads is often a third-party lead list provider. If you're in the market for high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward senior citizens' products and services businesses.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary