February 18, 2020  
 
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How to Sell to Niche Markets

 

Selling to Sewing Businesses

To be sure, sewing businesses are major players in a growth industry -- and that presents an opportunity to providers who are eager to get in on the action. For business sellers prepared to compete, sewing businesses offer a reliable source of income .

Many sewing businesses depend on distributors and vendors. So, many B2B companies build their business plans around sales to sewing businesses.
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If selling to sewing businesses is your core business, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.

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Marketing, Promotions & PR

Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with sewing business owners, these companies blanket the market with high-priced marketing content in hopes of making rapid headway with buyers.

Marketing is useful and necessary. But new businesses should focus their marketing budgets on initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.

Aggressive Recruiting

Bottom line success begins with aggressive recruiting tactics. Your company can't afford to field sub-par sales reps.

Companies that sell to sewing businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.

Sales Incentives

In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to sweeten the deal, consider offering sales incentives to sales reps that exceed sewing business sales targets.

Incentives don't have to break your budget -- sometimes a simple, affordable incentive that recognizes a team member's performance is more valuable than an expensive incentive that lacks recognition or prestige.

More Articles on Selling

Given your interest in selling and in sewing businesses, you might find these additional resources to be of interest.

Mailing Lists for Sewing Businesses

Sales Prospecting


Conversation Board

What strategies have you found to be most successful in marketing to sewing businesses? We love to receive feedback from the industry and welcome your comments about the best marketing strategies in today's market.


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