Sell to Your Target Market
Selling to Skate Shops
No doubt about it, skate shops are valuable sales prospects for business sellers that are equipped to tackle a competitive marketplace. With these useful selling tips, you can get on the right track and improve your results when selling to skate shops.
In recent years, skate shops have become hot prospects in the B2B marketplace.
These days, efficiency and intentionality are two things that never go out of style – especially for companies that sell to skate shops.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for skate shops.
Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) provide a database of likely conversion targets, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Putting It All Together
Ultimately, there is no single strategy that can guarantee positive outcomes in your efforts to sell to skate shops. It's often a combination of techniques that converts prospects to customers.
Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that combines techniques with selling strategy.
Know the Competition
Companies who sell to skate shops face a fiercely competitive sales environment.
Although it may not seem like it, there are many other businesses that share your product focus. Subsequently, skate shops are bombarded with promotional messaging and tend to be highly informed about their buying options.
By researching the competition, you gain the ability to evaluate and establish differentiated sales features. Although there are many ways to research your competitors, discussions with skate shops themselves may be the best source of information.
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