No one said selling would be easy. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.
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These days, initiative and strategy are two things that never go out of style – especially for companies that sell to snuff businesses.
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Direct Marketing Strategies
Direct marketing is an effective way to sell to snuff businesses. The benefit of direct marketing is that it provides a cost-effective resource for reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with snuff businesses that can benefit from your products or services.
The sticking point of direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of snuff businesses that produce high conversion rates.
New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.
In the snuff business industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, market research is a non-negotiable. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Collaborative work processes are key features of companies that succeed in selling to snuff businesses. Segmented business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
Given your interest in selling and in snuff businesses, you might find these additional resources to be of interest.
If you currently own a snuff business, you are in the wrong spot. These resources will come in handy:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.